Netflix celebrated its 10th anniversary in South Korea with a fan festival in Seoul on 24 October 2026. Performers from "Squid Game" and "KPop Demon Hunters" appeared on stage during the event.
The platform first entered the Korean market on 6 January 2016. Bong Joon Ho's "Okja" served as the company's inaugural international film, while "Yoo Byung Jae: Too Much Information" became the first Korean original in March 2018.
The series "Kingdom" debuted as the first Korean show in January 2019, followed by "Kingdom: Ashin of the North," which became the first Korean production to reach the Global Top 10 in July 2021. Since June 2021, Netflix has featured more than 200 Korean titles in its Global Top 10.
The first season of "Squid Game" set a record by remaining on the platform for 32 consecutive weeks. More than 80% of global subscribers have watched at least one Korean title, with "Teach You a Lesson" ranking as the 10th most-watched non-English series.
Netflix partnered with over 80 Korean production firms between 2016 and 2025, employing more than 20,000 actors and crew members and 70,000 extras. Production crews filmed in more than 100 cities and towns during that decade.
The show "When Life Gives You Tangerines" contributed over KRW90 billion ($60.4 million) to the Korean economy. Sales at Chef Choi Hyun-seok’s restaurant Choi surged 300% following "Culinary Class Wars" Season 1, and bookings at restaurants of Season 2 contestants rose 303%.
Language interest spiked as new Korean learners on Duolingo rose 37% during the launch of "Squid Game" Season 3, and applications for Korea’s TOPIK language exam exceeded 550,000 in September 2025. K-content accumulated more than 12 billion viewing hours on the platform between April 2025 and March 2026.
The "Hellbound" webtoon rights have been sold to 11 countries since the series premiered.
