Pak Telecom Mobile Limited (PTML) secured two awards at the Dragons of Asia Awards 2026. Ufone 5G earned a Gold Dragon in the Best in Media category for its Super 5 campaign, making it the only Pakistani telecom brand to receive a Gold at the event.
The Super 5 campaign, which debuted in February 2026, featured personalities including Tabish Hashmi, Younis Khan, Shoaib Malik, Abdul Razzaq, and Saeed Ajmal. Ufone 5G also received a Black Dragon in the Marketing Discipline category for the Babar Azam’s Lost Phone campaign.
Launched in February 2025, the Babar Azam’s Lost Phone campaign generated more than 10 million views. Syed Atif Raza, Chief Commercial Officer of PTML, said, "We wanted our campaigns to be something people would talk about, not just watch. Our approach is to understand consumer behavior, challenge conventional thinking and back ideas that stand out. Having this work recognized at the Dragons of Asia is a proud moment for us, and it is encouraging to see locally developed ideas earn international recognition. It strengthens our ambition to take our work beyond Pakistan’s borders. I commend the Brands and Media teams, and our agency partners, whose strategic thinking, creativity and execution brought these ideas to life."
Pakistan Telecommunication Company Limited (PTCL) also took home two honors at the same awards ceremony. The Dil Se Ba-Ikhtiar initiative by PTCL won a Bronze Dragon in the Best in Digital category, covering 22 flood-affected districts across the country.
PTCL received a Black Dragon in Marketing Discipline for its Mother’s Day campaign. Amad Khan, Chief Marketing Officer of PTCL, stated, "We are delighted to be recognized at the regional level for our campaigns that have already been honored in the country. We believe the true value of our work lies in the difference it makes in people’s lives. Our ambition is to use our reach and capabilities to contribute to meaningful social progress. We remain committed to building initiatives that empower communities and support a more inclusive digital future for Pakistan."
The company also secured five awards at the Dragons of Pakistan Awards 2026, including honors for Pakistan Ki Pehchan – Celebrating Pakistan’s Underrepresented Sports.
