Investment in Italy’s film, television, and streaming industries is projected to drop 7.4% to €2 billion ($2.24 billion) in 2025. The report states, "This situation hinders producers’ ability to plan, increases financial burdens, and shrinks profit margins."
Further analysis in the report notes, "It negatively impacts all companies — especially smaller ones — by straining liquidity and limiting their capacity for future investment." Authorities have reopened the application window for a new tax credit to support the sector.
Italian producers generated more than 17,000 hours of original, first-run unscripted content during the previous year. Independent production firms accounted for 59% of these unscripted titles.
Streaming platforms in Italy saw a 30% increase in total hours and a 51% rise in the number of unscripted titles. Factual genre hours within the Italian unscripted sphere grew by 36%.
Domestic factual titles adapted from international formats doubled in number. Scripted originals are expected to grow 9% to a total of 101 shows in 2025.
Producers created 74 smaller domestic series for linear networks in 2025. Streamers served 27 Italian originals last year.
The streaming segment reached 43% of the Italian market in 2025. Apps including ReelShort, DramaBox, NetShort and DramaWave rank among the top 15 entertainment applications in Italy by user spend.
Fascino PGT produced “Tutto in una notte,” the first original Italian microdrama production, featuring 54 episodes. The series is distributed on social media and the Italian platform WittyTV.
