Social media algorithms drive impulsive shopping through targeted ads and reels

Social media platforms use reels and advertisements to facilitate recreational shopping for users. Algorithms learn from specific user behaviours to provide more of the same content.
Repeated exposure to various products can cause unfamiliar items to feel like necessities. Limited-time discounts and countdown clocks create a sense of urgency for shoppers.
Boredom shopping becomes a habit as the brain remembers the easy route to excitement. Unnecessary purchases can lead to a growing pile of possessions and feelings of guilt.
Reducing shopping impulses can be achieved by unfollowing accounts that tempt users to buy things. A cooling-off period of 24 hours for small items and a week for expensive ones is suggested.
Removing saved card details can make the checkout process require more effort.












