Pakistan Single Window (PSW) signed a Memorandum of Understanding with the Pakistan Horticulture Development and Export Company (PHDEC) on 21 October. PHDEC, a government-owned entity under the Ministry of Commerce, will collaborate with PSW to provide awareness initiatives and capacity-building for horticulture processors and exporters.
The partnership intends to turn digital trade facilitation into practical capabilities for the industry. Workshops, webinars, and training sessions will be held to educate participants on system usage, documentation, regulatory requirements, and PSW registration.
Syed Aftab Haider, CEO of PSW, said, "Digital infrastructure is a foundation for trade reform, but its impact depends on how effectively businesses can use it. Our partnership with PHDEC connects PSW’s trade facilitation capabilities with the specific needs of Pakistan’s horticulture sector. By strengthening exporters’ ability to navigate digital procedures, meet regulatory requirements, and manage their information securely, we aim to make digitization a practical enabler of export readiness and competitiveness." Muhammad Naseer, CEO of PHDEC, stated, "Preparing horticulture businesses for international markets requires a strong understanding of the processes that underpin export activity. Through this partnership, PHDEC and PSW will bring sector expertise and digital trade knowledge together to help exporters and processors address operational challenges and navigate export procedures with greater confidence."
Joint working groups with equal representation from both institutions will coordinate the implementation of the agreement. The two organisations will also explore sharing information in line with the Trade Data Sharing & Exchange Policy of PSW.
