Christopher Gardner wrote the book Food Sense, which details his findings on dietary change motivations. Gardner, a distinguished researcher at Stanford University in California, discovered in 2004 that issues related to food values proved much stronger motivators for positive dietary shifts than standard nutritional guidance.

He noted that food-adjacent issues motivate dietary improvements more strongly than advice focused purely on health outcomes. Gardner calls this effect, where personal values guide people toward healthier food selections, "stealth nutrition."

The Netflix documentary series You Are What You Eat followed four pairs of identical twins, observing their diets. These twins demonstrated health improvements after adhering to a vegan diet for a period of eight weeks.

Gardner's stated objective is to educate people on how to think about food rather than dictating specific dietary rules. Experts suggest that universally accepted principles for healthy eating involve consuming vegetables and whole foods while limiting added sugars and refined grains.

The solid six food groups identified as key to good eating include legumes, fruits, nuts, eggs, fish, and yogurt. Furthermore, Gardner addresses the confusion surrounding eleven nutrients and food types, including protein, cholesterol, seed oils, plant-based meats, sugar, and ultra-processed foods.

Dariush Mozaffarian argues that the food system must prioritise making minimally processed, nutrient-rich food the easiest, cheapest, and most desirable option. Michael Pollan's book suggests a guiding principle for a healthy diet: "Eat food. Not too much. Mostly plants."