Traditional clay ghughu ghoray toys face extinction as modern imports dominate market

The 300-year-old traditional clay toy ghughu ghoray has virtually disappeared from the modern marketplace. Craftsmen and potters have abandoned the profession, leading to a sharp decline in production since the early 20th century.
Nomadic women from various communities sold these toys during the 19th century. Historical links connect ghughu ghoray to the ancient Indus Valley Civilization of Harappa and Mohenjo-daro.
Potters and nomadic tribes in Punjab, specifically in Multan and Attock, traditionally manufactured the items. Artisans created the clay versions using fine soil gathered from the Chenab and Ravi rivers.
Nomadic tribes also produced a variation of the toy using straw, reeds, waste paper, and old cloth. Cheap plastic and electronic toys imported from China have contributed significantly to the decline of ghughu ghoray.
Kamil Shah has operated a toy shop in Rawalpindi for the last 24 years.






























