Ticketmaster hires former Amazon executive to lead AI initiatives

Ticketmaster has appointed Freeman to lead the company's artificial intelligence efforts after he served as a senior adviser at Permira. Before joining the ticketing giant, Freeman held a vice president role at Amazon where he built and launched Prime Video.
His new responsibilities involve deploying AI to power fan experiences and ensuring the technology is adopted across the entire organisation. Smith will focus on data science and analytics while tightening the links between product development and data.
Mortimore will help direct product strategy with a specific focus on making it easier for fans to access their accounts and tickets. Additionally, Mortimore is tasked with combating issues related to bots.



















































































