Chronicle launches Ubiquity platform to streamline audience research and marketing execution

Chronicle is developing its forthcoming Ubiquity platform to integrate audience research, creative development, and marketing execution into a single system. The company's technology models how various audience segments are likely to react to products, podcasts, movies, or new shows.
Clients use these models to identify potential fans and decide on the best way to package content. Marketing teams can also use the technology to test thumbnails and trailers while optimizing campaigns for retention, viewing, and transactions.
Chronicle is focusing its efforts on the distribution and marketing side of the industry. Greenberg, who previously co-founded the animation studio Bento Box Entertainment, believes the technology could reduce major barriers for both established media firms and independent creators.






































































